Creating a generous church culture is often an uphill battle. Jeff Manion, pastor of Ada Bible Church near Grand Rapids, Michigan, knows this well. Here, he explains why the word "no" is less dangerous than the word "later" when it comes to giving. Check out our full interview with Manion (including more video), where he discusses the difference between institutional and personal satisfaction, what it takes to build a church culture of generosity, and why "contentment" isn't the same thing as "lack of ambition."