In several earlier columns, I pointed out the three legs of trust: character, competence, and communication. All three are necessary to gain and maintain credibility as a ministry leader. But of the three, communication often seems to be the least recognized as a component of trust.
By communication, I don't mean the communication of God's Word from the pulpit. I'm talking about leadership communication, the kind of communication that can help or hinder your church's attempts to row together in the same direction. Whether at the visionary, missional, strategic, or tactical levels, good communication is crucial to ministry effectiveness and to your personal credibility as a leader.
Years ago, when my husband and I signed the contract to purchase our first house, our real estate agent told us, "Congratulations, you're halfway there!" We didn't realize that agreeing on a price was only the first step of the process. Next, we had to find a lender, arrange for an inspection and appraisal, work ...1