Atlanta may soon be the world’s most evangelized major city.

Nearly two months ago newspaper ads and billboards all over the city suddenly announced “I found it.” Buttons with the same message appeared on hundreds, maybe thousands, of lapels. Radio and television spots featured people telling how they had no peace until they “found it.”

Those who didn’t find out from the button wearers or others in the know what the “it” was had to wait only a week. Beginning in May, the ads, billboards, and spots described the “it” as “new life in Christ.” A call to a certain phone number would bring to one’s door a hand-delivered copy of a booklet, “Here’s how you can find it”—and a personal witness.

The four-week media splash was part of a well-coordinated evangelistic blitz known as Agape Atlanta. It is a pilot project in saturation evangelism by Campus Crusade for Christ. Crusade leaders say they will use Atlanta as a model in encouraging Christian leaders elsewhere to mount similar campaigns in their cities. It’s all part of Crusade’s church-centered “Here’s life, America” national strategy for reaching the land for Christ by 1980. A how-to conference is scheduled to be held at Colorado State University in Fort Collins, Colorado, July 21–24.

Agape was launched in the spring of 1974. After a flashy start it nearly fizzled beneath financial problems and indifference or outright cold shouldering by churches. The executive committee, headed by businessman Jerry Nims, curbed expenses, axed the paid administrator, and recruited 1,000 women to maintain a twenty-four-hour prayer chain.

Nims insists that Agape is “a movement, not a program.” The idea is to get a pastor turned on to evangelism, then get him to disciple a core of leaders in his church, ...

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