Your radio or TV interview need not be a terrifying experience.

The likelihood of finding yourself as a guest on the electronic media today is increasing—and it is significant. You may have the opportunity to spread the message of Jesus Christ by proclaiming the activities of his church on the air. As a TV director who works primarily with nonprofessional, on-screen actors, and as a former on-the-air radio employee, allow me to pass along a few guidelines to help make you look and feel better on the air.

To begin with, learn some “media truths.” First, the listening audience is more discriminating than you think. They have been subliminally trained with highly polished advertising and programs.

Second, repetition helps the listener’s memory. Observe how repetition is used in professionally produced commercials.

Third, producers, directors, and interviewers welcome outside help. A good electronic media person will not decline additional or better organized information.

Keeping these concepts in mind, you can approach these media with a confident sound and appearance. You will know how to spur repetition of your message, and make the experience valuable and more memorable for both you and your broadcaster.

Sounding normal. You want to sound friendly and comfortable over radio: it is an “at home” medium. Here is an exercise that will help. Get an audio cassette recorder and tape yourself being interviewed. Your teen-age children or youth group could ask good questions. You’ll feel silly at first—but don’t quit. It is worthwhile to evaluate your microphone presence. Listen to the interview, then ask yourself these questions:

Were my answers direct and succinct?

Did I use many throw-away phrases or cliches? (“I’m happy you asked me that ...

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