Podcast Episode 025, 44 min
Why Your Church Needs A Website And Social Media, with Josh Givens (Ep 25)

Josh Givens: Yes, it is. It absolutely is. And if your pastor has a personal blog, especially, and if your pastor has a link to his own Facebook page - not profile, but page. If the church is large enough to where the pastor is either running his own page, sort of like you have a page because you're writing books and you're doing things like this. So if he has enough of a following to where he actually has a page, they are absolutely 110% going to check that out first before they decide to make a visit to the church in person.

Karl Vaters: So what you have done, pastor, personally on Facebook is more of a front door to your church than the actual physical front door of your church.

Josh Givens: Oh, very much so. All of this digital stuff on social media and/or your website is the front door more than the physical front door every time.

Karl Vaters: Yeah, we've got this idea of almost physical separation in our heads where the church website is one thing, but my personal Facebook page is… And just simply putting down all opinions, mine really doesn't change anything, right?

I see that all the time, especially on Twitter. Opinions are mine only, like, Oh, okay. Well, then I won't talk about how I think your church is because that's just the pastor's opinion and they're going to be totally different in the pulpit. It's just so weird how we make those separations out, isn’t it?

Josh Givens: Exactly, it is.

Karl Vaters: Yeah. And we're the only ones who think it matters. But everybody else is looking. Which in fact, of course, we do with others too, don't we? Somehow we have that rule for others. We take a look at it, whether it's a company or whatever, and we see how the CEO behaves and he goes, I'm not buying from that company anymore because of the behavior of the CEO. Well, it's more so in a church because we're not just selling a product. Who we are is central to the message that we carry.

Josh Givens: That's right. That's exactly right.

Karl Vaters: That's some of the personal. On the church-generated social media, what are some mistakes we've made or things we could do better?

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April 18, 2022

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