Jump directly to the Content

Leadership Lessons from Superman's Underpants

After 73 years of wearing his underwear on the outside, why has Superman decided to abandon his briefs?

For years I've been trying to help people see that popular consumer culture is a form of religion. It offers us a sense of value, identity, and context that traditional religions once provided. Similarly, pop culture has sacred symbols. How do I know this? Because when one of these symbols is altered the faithful will rise to protest the act of irreverence.

The Coca-Cola Company learned this lesson in 1985 when they released New Coke. And earlier this year when Gap changed their logo, hoards of angry white females rioted via social media. Gap relented and the retail deity's image was restored.

The latest victim of pop-culture blasphemy: Superman. Photographs have leaked from the production of Warner Brothers' new film Man of Steel showing actor Henry Cavill wearing a blue Superman suit without red trunks. When the film debuts in 2013 it will be the first time the character is depicted on screen without the red under(over)pants. Nerds are enraged.

The question I have is this: After 73 years ...

May/June
Support Our Work

Subscribe to CT for less than $4.25/month

Homepage Subscription Panel

Read These Next

Related
I Like Change!
I Like Change!
But as a church planter, was that attitude what needed to change?
From the Magazine
The Secret Sin of ‘Mommy Juice’
The Secret Sin of ‘Mommy Juice’
Alcoholism among women is rising. Can the church help?
Editor's Pick
What Christians Miss When They Dismiss Imagination
What Christians Miss When They Dismiss Imagination
Understanding God and our world needs more than bare reason and experience.
close