TV Halftime Evangelism

Americans routinely make a religion out of sports, but now the cleat is on the other foot.

Non-Christian sports enthusiasts this year have been invited to Super Bowl and NCAA Final Four tournament parties at churches and in the homes of Christians. There, during halftime, they have watched a 12-minute video, one featuring former Dallas Cowboys coach Tom Landry, the other featuring former UCLA basketball coach John Wooden. Both videos have various professional and college championship players describing their thrills—not in sports but in Jesus. The new videos are the product of Sports Outreach America. The next project is the World Series.

Such a plan works, says Ted Haggard, senior pastor of New Life Fellowship in Colorado Springs. His church packed in 2,000 teenagers to watch the Super Bowl on three 10-foot screens. Haggard’s church went one step further—videotaping 30-second testimonies of local Christian athletes and coaches to show during commercial breaks. Since the party, Haggard says youth group attendance has risen by 100 to 550.

March for Jesus Gains Ground

The second national March for Jesus on June 12 is expected to draw 1 million Americans to the streets, praising and praying in up to 500 U.S. cities.

Music for this year’s march, “King of the Nations,” is composed by Briton Graham Kendrick. “It’s liturgy for the streets,” says national organizer Tom Pelton of Austin, Texas. Participants will become familiar with the easy-to-learn songs, responsive prayers, and creedal proclamations in a rehearsal just before the march.

“The goal is for churches to unite in prayer for their city and for Christians to break the sense of intimidation,” Pelton says. Only banners and signs exalting ...

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