This week, Heather sits down with Brady Shearer to talk about all the complexities of social media. Brady is a leader in the online ministry landscape, training churches on how to better navigate their social networks. Today he shares his best practices and tools for pastors, ministry leaders, and pretty much anyone hoping to grow their online presence. Brady, who lives and works in Canada, also shares his “origin story,” of how God redirected his steps and put him on the path to launching his own digital media company.

In this episode Heather also shares a testimony from an incident she experienced last week when her friend Vimbo landed her dream job as the executive director of Kuda Vana, an outreach ministry serving an orphanage and school in Vimbo’s native country of Zimbabwe. Learn more about Kuda Vana Partnership and make a donation here. Or contact the ministry’s new director of development, Ms. Vimbo Watson, at

Guest Bio
Brady Shearer is the CEO of Pro Church Tools. His company helps churches navigate the biggest communication shift in 500 years.

Host Bio
Heather Thompson Day is an associate professor of communication at Andrews University in Berrien Springs, Michigan. She is the author of eight books, including I’ll See You Tomorrow and It’s Not Your Turn. Reach out to Heather on X, the app formerly known as Twitter at @HeatherTDay and on Instagram @heatherthompsonday.

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Viral Jesus is a production of Christianity Today
Host and creator: Heather Thompson Day
Executive Producer: Ed Gilbreath
Producer: Loren Joseph
Mix Engineer: Alex Carter
Director of CT Podcasts: Mike Cosper