In the past, Chevrolet has sponsored countless concerts and music tours, from rock to jazz to country—even gospel music. But its sponsorship of the Come Together and Worship tour, with Michael W. Smith, Third Day, and Max Lucado, has Jewish groups and others upset.
"America is increasingly multiethnic and multireligious. So, for an American icon like Chevrolet to link itself to one religion, Christianity, and then one specific group within Christianity is divisive," American Jewish Committee spokesman Rabbi James Rudin told the Detroit Free Press, which first reported the opposition. "The majority of Americans are not evangelical Christians and it would be very, very bad business for Chevrolet to put the idea into people's minds that they're the evangelical brand."
"Every religion has representatives in the United States, and we're all in this together, especially at a time like this," Rudin told the Times. "I think it's a very divisive way of reaching the public. … Chevrolet is talking about the 'family values' of this market, but nobody has a monopoly on ...
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