What do Bible teachers do for fun on a Friday night? They check the Amazon lists to see which Bible translation holds the top spot.
The last time I looked, it was the New International Version (NIV). The NIV has been the best-selling translation in the US for decades, but on Amazon’s rankings, the translation sat at No. 5, beat out by two children’s Bibles, an audio Bible, and at No. 1, a popular devotional guide that somehow made its way into the Bible category.
The devotional far outshone the Bibles on the list, boasting 5,800 five-star reviews in 18 months. Seeing it in the top spot was a reminder of how many Christians rely on daily devotions as a formative practice and how big a business devotional books have become.
But how are these resources forming us? Does a devotional yield devotion in the biblical sense?
Again, I scanned through the descriptions for other popular devotionals on Amazon. Among the 10 bestsellers, one offered 365 days of “inspiring, unexpected, humble teaching on grace and love that will prepare you for the day ahead.” Another provided “an inspiring Bible verse to reflect and meditate on throughout your week.” Still another promised that readers would “be inspired to activate living your life on mission.” The takeaway was clear: Daily devotion involves being inspired.
But another defining element also emerged consistently in the descriptions. One book was “designed to help alleviate your worries as you learn to live in the peace of the Almighty God.” Others promised “words of encouragement, comfort, and reassurance of God’s unending love,” the ability to tackle life “with the wisdom and comfort of the Bible.” Another ...1
Already a CT subscriber? Log in for full digital access.
Have something to add about this? See something we missed? Share your feedback here.
Subscribe to Christianity Today and get access to this article plus 65+ years of archives.
- Home delivery of CT magazine
- Complete access to articles on ChristianityToday.com
- Over 120 years of magazine archives plus full access to all of CT’s online archives
- Learn more