Church & Culture
The Importance Of Doing lowercase ministry In An ALL CAPS World
We can be loud, or we can be heard. But we can seldom do both.

There are a lot of voices yelling at us.

Stop that! Buy this! Do it now!

And it’s all accelerated by the device you’re currently using.

In such a loud, hurried world, it’s tempting to think that the only way to get our message and our ministry heard is to raise our voices above those around us.

So we yell our message louder, use bigger, bolder colors, and get angrier.

But all that does is make the gospel message appear like part of the problem, not an answer to it.

Why ALL CAPS Doesn’t Get The Job Done

If you spend any time on social media, you know that a message in ALL CAPS feels like yelling. It doesn’t make the content feel more important, just more obnoxious. It doesn’t draw you in, it pushes you away.

It’s the same with the way we express the truths of the gospel. When there’s an excess of noise, another yelling voice isn’t compelling, it’s irritating.

When there’s an excess of noise, another yelling voice isn’t compelling, it’s irritating.

Plus, the message of the gospel is far more often a lower case message of hope, peace and truth than an uppercase message of PANIC, ANGER and FURY.

Certainly there are urgent themes to the message of Jesus. He implored us to “flee from the wrath to come!” and he had a handful of infamous tirades against hypocrisy, greed and pride.

But part of the reason those episodes stand out is because they were rare. The voice of Jesus was more often quietly compelling than shockingly loud.

Why lower case Fits The Gospel Message Better

Here are a few reasons why the gospel message is more often appropriate for a lower case expression than an ALL CAPS one:

SALES is done in ALL CAPS. Invitation is lowercase.

PANIC is ALL CAPS. Comfort is lower case.

HYPE is ALL CAPS. Genuine is lowercase.

HURRY is done in ALL CAPS. Sabbath is lived in lowercase.

URGENT is ALL CAPS. Important is lowercase.

ALL CAPS YELLS. Lowercase listens.

ALL CAPS is SUDDEN. Lowercase is persistent.

ALL CAPS can only be handled in SHORT BURSTS. Lowercase can keep you engaged for a long, long time.

ALL CAPS is a WALL, pushing people away. Lowercase is a bridge, drawing people in.

Do We Want To Be Loud, Or Be Heard?

The gospel message is certainly urgent enough to yell. But it’s important enough that it needs to be heard.

When we yell, people either want to yell back, cover their ears or walk away.

When we slow down, speak gently, listen intently and engage lovingly, people will be compelled to listen to us, walk with us and hear more about the Jesus who lives within us.

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The views of the blogger do not necessarily reflect those of Christianity Today.

June 19, 2018 at 11:26 AM

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